Social class is a pyramid, can stand on the top are only a small minority. But these people have rights and wealth is the largest, so they are the most fashion-conscious consumers and led the main force, they fashion show sitting in the best position, the popular quarter of the need to respect their tastes … …

Is the general public on Forever Fashion has nothing to do with it? Fortunately, this situation is changing. Fashion industry has been the economy after the tsunami struck, the Institute itself and decide on rack their brains show to the public good, take actions to prove that the threshold of the fashion world is about to collapse noble!
High fashion show for free Views

The past, the brand’s fashion show every quarter, only to contribute to a limited number of VIP customers, as well as professional media, brand new products every quarter, the new trend, it will inform them in advance, the latest fashion from their lead.

Today, Viktor & Rolf’s fashion show in the live webcast, Tod’s establishment of online television, publishing any new products, the spokesman for the latest trends, such as … …

Most of those people who feel aggrieved pyramid should be the loss of privileges. Over the past only to enjoy VIP treatment, as only an invitation in order to watch the first time the fashion show, now turned into fun with the public projects. This is always the play Viktor & Rolf’s new initiatives.

The two from the Netherlands, avant-garde designer’s fashion show has always been full of powerful visual impact, such as to allow the model into a Russian doll to wear several layers of clothes off, or walked back headlamps staggered step Desk and so on, very pleasantly surprised every time people have become fashion fans look forward to. However, in spring and summer 2009 Paris Fashion Week’s list, there is not even familiar names that people can not help but speculate it is because the economic downturn, resulting in cancellation of Viktor & Rolf fashion show? In fact, Diesel group was backed by Viktor & Rolf natural is no shortage of this money, but will be made into a fashion show Vedio, not gorgeous background, star guests, even the model Shalom Harlow only one person, but it’s hard to use but not less than Viktor & Rolf, before any of a show, because it took 2 and a half hours filming, but also the use of a 57 person production team used the magic of digital technology will be 21 Seamless Shalom Harlow, and in the end , “Shalom Harlow” were standing on both sides of T-Taiwan applauded, and then gradually disappear in the digital air show for the entire painting of a perfect ending, making it Vitor & Rolf a new milestone.

However, the significance of this milestone because it is not the use of modern technology and imagination, the most critical thing is, Viktor & Rolf fans around the world they want to share at the same time show event before the specialized production of this special fashion show, and broadcast on its Web site. Apart from outside the show, even on weekdays it is difficult to see the background scenery, with the camera lens can see more than the VIP treatment VIP, no wonder that Viktor & Rolf threatened, and this is “the future fashion show the new direction of development.”

Although now we also can not imagine, in the near future, Chanel, Valentino, such as luxury brand will really give up out of the background and the many magnificent model of interpretation, in the web publishing a quarterly basis the lift, but at least we can see Today, a growing number of brands, such as Martin Margiela, Comme des Garcons, Dior, Maxmara organized various exhibitions, are no longer cold, “Please bring an invitation to enter,” but under the banner of “FREE” label All are welcome to join.

Perhaps this is also blamed for the global economy in the doldrums, in fact, as early as in the past few decades, another a high-customized fashion house at the time of the collapse, represents luxury fashion dreams are gradually collapse, such as Zara, H & M , Topshop, such as the rise of low-priced fashion brand, will be popular to mention faster and faster pace, in the past clothing from T-Taiwan pop to the public, is likely to take 2 to 3 years, and now is almost synchronous. Can only wear the same quarter is or parity, in today’s environment, each person has in mind the number of luxury brands and the attractiveness of gold gradually reduce.

Therefore, the only luxury brand to develop a “People First” project, the so-called exhibition, publishing, is the brand in order to free the way to establish their own unique brand image in order to attract those young consumers who love fashion, so that they now perhaps can not afford to buy the crowd and become the future potential customers, is nothing but an “early pay” business strategy.

Several hundred dollars of brand-name Logo

The past, teachers tailor custom, those who signed on as a Logo or noble status symbol.

Today, Logo is no longer to be admired, to spend several hundred dollars can buy the name of teacher signatures High Street brands.

Not long ago, a grand party in order to Yan Jing-4, noble Queen can please Christain Dior, Coco Chanel these masters ordered to spend several months a set of evening wear, and even under the banner of “fly” went to great pains to repeatedly test equipment until perfect. Unfortunately, this golden age of fashion has become obsolete, will be works of art fashion as fewer and fewer people are treated, senior fashion houses or on the declaration of the closure, or just as the maintenance of high-end brand image of a magic weapon, only used to worship, and commercial relations weakened.

In fact, this trend as early as in the last century 90’s a time when the economic downturn began, it was luxury brand半遮半掩to put the low profile, calling it a “vice-ray”, the name of the design style more young banner, will also be the way prices have become more “inexpensive” to expand the age of consumer groups and walks of life, increase sales, such as D & G, Miu Miu, DKNY and other second-tier brands, including the late See by Chloe, McQ, are to be transported the product. However, despite the price of these second-tier brands than the main line, there is a big slice of cheap, but to say that really low to allow the general public are hi-by-Yan Kai, Marc Jacobs in addition to tens of dollars can buy souvenirs series, Most ordinary people are still so discouraged. The real innovation is Karl Largerfeld for H & M launched a limited series.

The feeling at the beginning of some “Since the price drop” a move now appears, it may be enough to go down in history loading fashion. On the one hand, it is the luxury brands have found a group called the “Crossover” perfectly justifiable reasons to get close to the public, in addition to well-known Y-3 outside, Puma will be Hussein Chalayan, please do the design director, Sergio Rossi with the launch of high – with sports shoes; at the same time for Speedo, Nike and many other brands designed Kawakubo-ling, will be extended tactile adidas and Stella McCartney for LeSportsac, etc., they money at the same time, a sharp rise in popularity more instantaneous; On the other hand, those who look at fashion magazines to see the madness, but could pocket shy, only to buy goods ABC people were fully aroused the enthusiasm, just spent the past several hundred thousand dollars, they will have to buy brand names with the same sense of vanity and sense of satisfaction , although the texture and hand than genuine brand-name products are inferior to many, but a “limited” this aura, it seems that vanity makes up a class.

Therefore, it is also not difficult to explain why the name of Diesel in order to limit the introduction of 390 sold a pair of jeans, four hours in the crazy chaos they declared sold out; Monopoly French boutique Colette store buyers will work with the most popular Gap cooperation, from clothing to accessories from the entire series when it announced the launch of attracting much attention. Another angle, in fact, those who are not widely known, there is no shortage of talented designers, but also to use with the High Street brands opportunity to significantly enhance its visibility, Viktor & Rolf is the most typical beneficiaries.

In fact, if it is cheap brand name plates affixed Logo for their own gold-plated, it would be better described as a luxury brand with the popularity of low-priced brand to the public closer to the way to upgrade their brand popularity, only a just and mutually beneficial behavior !