After the era of luxury consumption, we are no longer only wild material, more of a rational pursuit. Concept store sales scene itself has become the top brand marketing elements, their success, in many cases, is the brand onto the altar of their own.

796 Huaihai Road, an inconspicuous small door, leading to a quiet little courtyard – 2008, Alfred Dunhill ShanghaiHome and “Vacheron Shanghai House” stationed here, with a low-key but luxurious, elegant and noble manner, to show cohesion over the past nearly a hundred years of culture and the history of expensive brands. In China, an emerging luxury country, more and more big names to open the world’s unique concept store, not only to meet the aristocratic LOGO crazy about longing, but also the creation of a luxury consumption savor another way – Ling For unity. After the era of luxury consumption, we are no longer only wild material, more of a rational pursuit. Concept store sales scene itself has become the top brand marketing elements, their success, in many cases, is the brand onto the altar of their own.

Alfred Dunhill Home everywhere is full of such people to read it the fault of a knowing smile, as the wall paintings Huaihai Road No. 796 “twin city” look East Building Vacheron store plans

Shelves in the luxury goods, a purse may have to spend a year, a senior white-collar salaries, such as the Hermes Birkin handbag. Woman of the world aspire to, even called Jinling’s “desire girl” Samantha also says: “When I have a Birkin handbags day, is my early date.” In the luxury goods into China for more than two decades of history Today, on the “name brand” of consumer attitudes, there are still two extremes, a “brand name mad” is a mockery and ridicule “name brand crazy person”. Regardless of China’s current real GDP index and the extent of luxury consumption distance, LV sales in China, the latest results are LVMH Group turnover is also a fact first.

When we catch up with the internationalization of the time, “the international ‘is traveled long distances to’ internationalize” we. Serious thought should not be the mainstream values that we are faced with the diversity of choices brought about by the differences, the international luxury brands have begun their education.

Dunhill Huaihai Road in Shanghai, will be nearly a hundred years of British converted into all of them the concept of Asia’s largest flagship store at the time, MAXMARA also to Beijing to display their history. When you spend money to museums to visit, brand public relations are sincerely to you a coat with the relevance of the history of mankind. The value of this correlation is reflected in their price on goods stores.

Clothes, shoes and hats can be copied, but history can not. In the luxury brand sold to us the history of the time, a paradoxical phenomenon: They continue to copy the products in order to allow the brand projector in history. Founded in 1893 in Britain Dunhill, with the aid of a colonial Shanghai, but also a small Alfied Dunhill tobacco traders 116 years of the soul. Experienced the world’s most important historical turning point twice: the first World War and the Second World War, during which his innovative production of lighter fuel for a war the soldiers lit a cigarette. These lighters are Huaihai Road in Shanghai in 2008, this new store in the fish tank to swim, to keep reminding them of the existence of 116 years mark.

Gabrielle Chanel lived in , from her living room of the luxurious look of the streets, a hundred years do not know how many changes have taken place, but today in the city where the girl almost everyone affected by her. She once lived in this house, every detail showed the deviant was fashionable girl’s private behavior, however, can get a glimpse of the 12, but also must be a VIP customer, others can only try to figure out through hearsay, imitation.

Perhaps it is because of this history can not be quantified focus, perhaps because so far this period of history, founder and heirs are still, as always, in writing, and longing, and not just look at it, went to buy it, become a privacy’s accomplices. Such acts may be minimal, but the price is indeed a lot of money. Commercial purposes flagrancy of such consumption-related history is always value to their products.

However, for many people, may be “the private life of the history of” Ju-On than macro articles, ups and downs of the “World History” is more readable, or more realistically. So, when the beginning of the vertical extension of luxury stores into a “scene again,” the Museum of History, the visible and tangible and can actually have a really created an open space-time mode, it brings pleasure, flowers How much money can not be overemphasized, not to mention the assumption that the sublime ideals have been the basis for fresh.

Luxury, it seems that is piling up with money out of the way of life – in the past the impression that the majority of luxury concept store to leave the impression is the case, for example, the Bund on the 18th Patek Philippe That not only technical but also expensive well-known stores. When the autumn in October, “Alfred Dunhill Home” located 796 Huaihai Road landmark fashion with luxury third latitude – retail experience a new interpretation of the exclusive luxury lifestyle concept, the sale of life, but it must never discount. No. 796 Huaihai Road with itself is a legendary symbol, the predecessor is a built in two decades on behalf of the last century neo-classical two-house, the master is compradors in Shanghai. In comprehensive planning and meticulous restoration, the most historic garden villas to the maximum extent possible to maintain its historic look, the old wooden stairs and Han paint colorful mesh windows circulation in time demeanor remains the same, all revealed a decline of the aristocracy The survivor’s World characters. “Twin villas,” the East Building of Shanghai “Vacheron House” through arrived with symmetrical Lau, Alfred Dunhill is the ideal man dream homes. Home is located at the first floor of “travel Exploration Area” is Alfred Dunhill demands personality, extravagant tastes and respected in his capacity as evidence, where Alfred Dunhill museum displays various collections treasures, a series of dunhill rare quality leather products and by the famous London antiques store “Bentley’s” selection of antique leather luggage products, as well as the design of Alfred DunhillHome exclusive limited edition products. Look around, the whole wall of hand-painted from the 1920s, the Eurasian map and travel notes, the rotation over the great globe, one produced in 1944 by the DC-3 airplane wing converted into a metal table, and the pilot, as well as leather car the world’s only speed Egli Vincent motorcycles, all the people’s thoughts back to the start-up that brand AlfredDunhill years, a car, flight and pioneer spirit of adventure on a par before the legendary era.

Wood along the escalator into the second floor of the Alfred Dunhill Home seemingly random objects placed heritage of founder Alfred century fashion pioneer spirit and free will. Remain in the footsteps of the first in China to launch high-level set uniform shirt rooms and bar, there is no doubt this journey will be pushed up to a new dimension of experience respected. Trained in London Street, Savile Row tailoring senior British tailor take charge in this, will be uniform are completed in London, clothing will be subject to at least twice before the fitting and modification.

Alfred Dunhill is the top floor balcony room and leisure area, is to enjoy a drink or meal after meal cigar best venues. Home provided each senior custom services, hairdressers rooms, bars, VIP guests for the Bentley limousine services. Home where all the antique home furnishings, is a decorative, but also trafficking. Experience, and then consumption, AlfredDunhill Homes contemporary men’s tastes and demands of life the concept of combined retail experience, so that customers can truly experience the brand in all directions, and will enjoy the added value maximization. As the first international luxury goods in China, Dunhill luxury Road knows that it is committed to this model scenarios trafficking, and promote the spirit of men for the success of their homes.

CHANEL, on her legend is located in Europe and the United States and around the stylish modern buildings, has long been known. Paris, Manhattan and the chanel Ginza Building, has also become the world’s attention in the international landmark. Similarly, by the end of 2005, is located in Hong Kong’s financial hub in Central Hsintien amazing debut, Prince’s Building, respectively, into the embodiment of the two is full of art and fashion watch jewelry shop, this known as CHANEL in China and Asia-Pacific flagship store just like a treasure, standing in Central, Hong Kong, rising in Asia. Coco Chanel introduced in half a century ago Scophthalmus 2.55 Check handbag is the flagship store is undoubtedly the most eye-catching symbol of everything from classic CHANEL handbag 2.55, China’s retail distinguished new indicators were re-determined.

Prince’s Building, has been appointed by the five CHANEL renowned contemporary artists re-interpreting the theme is still a landmark CHANEL figures – 5. Tweed, mythical animal decorative crystal pearl, pure camellia and five dazzling diamonds impressively eye-catching signs at the building, as the No.5 perfume CHANEL, the five contemporary teacher, 5 logo, CHANEL will 5 Application of this figure head. Design majestic Edwardian-style solemn Legislative Council Building, adjacent to their own commercial and hotel construction, CHANEL in the past 20 years has been low-key posture implicit static queue of Prince’s Building, corner. Now, New York architect Peter Marino for the first time to bold style, declaring the Asia-Pacific retail space building a new direction, with LED-screen high-rise external decorative layer of the new stores, proudly standing in the field Weiwei, classic CHANEL No.5 perfume bottles, to the black defibrase David lays out the perfect ratio of white laminated glass to add a thorough flu and contrast of light and shade, so that the shop is more fashion tastes. A “floating” staircase from the thread, spiral stairs winding through the clothing, accessories and footwear, the like with people through time and space experience. The new watch jewelry store design inspired by Coco Chanel in Paris rue Cambon a good mix of residential, deliberately created a private space for customers to create unique comfort of a luxury private procurement experience.

When the architectural beauty and elegance into the United States, people are more willing to open pockets elegant, graceful gesture to pay for the elegant.