When the fashion design and spirit of the perfect integration of professional sports, sports equipment also began to people turned up for the fashion hot pursuit.

In recent years, Asia’s sporting goods market activity, a single case of China, experts estimate that from 2000 to 2015, China’s sporting goods market will grow 320 percent, the Asian sports market is currently the world’s greatest potential markets in the world. In this fast-growing sporting goods market, in order to satisfy the tastes of discerning consumers, all brands strive to get rid of their heavy offensive will sportswear fashion and abstract, or the introduction of limited edition fashion items. On the other hand, sport is also blown to the wave of fashion T-Taiwan. International fashion brands such as first-line Chanel, Celine, etc. works quietly in its campaign to join, so graceful movement up. These were as a wind vane fashion brand with such initiatives as evidenced by: sports and fashion cross-border cooperation is an inevitable trend.

In spring and summer 2009 men’s senior clothing as an example, the masters are so tough big men’s wear matte jerseys, casual wear loose. A large area of the collision color, neckties, adding decorative zipper motifs for the slightest movement saucy and uninhibited. Batik, flower pattern, making the original men’s serious and it is also pro.

Take a look at how the masters are the perfect shape men in their minds. Christian Dior black and white with a new interpretation of urban movement, low-key but fabric crisp neat, cool, full; Versace pink color with a soft jacket bike side, inside the ride pink T shirt and gray tie, so that the romantic movement and gentle; Emporio Armani use to enlarge the proportion of a different stripe navy blue trousers, with short-sleeved shirt with color, wide and deep neckline movement type.
After the 2008 Olympic Games, sports cyclone swept through the major Fashion Week. This trend is now blowing the more strong.

ispo from Munich, Germany, is the world’s largest and most extensive impact on professional sports Fashion Fair. There is a fashion exhibition area ispovision concentrated sports and fashion industry elite brand. Paul Smith, Tommy Hilfiger and other fashion brands in cooperation with the ispovision.

Ispo in the Asian region as a branch of show, ispo china 09 – Fifth Asian international brand sporting goods and sports fashion expo [in February 2009 19-21, China International Exhibition Center, Beijing] will also be drawing on the European exhibition ispovision mother’s successful model, from a professional sporting event, the fashion media effort to join hands to create a separate area of the trend – “IN” Sports Movement and the fashion area for sports, fashion brand to provide more likely to display.

“IN” Sports Movement and the Pavilion is not only a fashion trend release platform, it is the trend of the brand to demonstrate its posture, the definition of healthy lifestyles and fashion.

Fila movement in society of the Italian classic series, shown calmly, I am really comfortable style. adidas Stella McCartney series tells us that sports can be both practical and elegant, to get everyone out of their own campaign posture. In addition, the regional business will show the integration of leisure and sports, hiphop’s uninhibited style. By then, with the theme of ispo other activities such as “green” Guardian, artificial experience, such as ice plants, “IN” Sports Movement and the fashion area will have a combination of display. Original, health, environmental protection, fashion will be “IN” zone MeSH, when the campaign will certainly set off a fashion trend, showing the audience a visual feast extraordinary.

When the perfect integration of fashion and function, exercise has become a kind of enjoyment!