Taj Mahal in Mumbai luxury hotels, customers stroll in the 70-year-old shoe store in Old Joy, and decorated with hand-sequined sandals and soft leather shoes love does not address the “feet.”

And near the corner of a (Moschino) store brands, although the windows have arrived from Milan various fashionable clothing and food, the store remains empty.

Joy starts in the men’s 3,500 rupees (70 U.S. dollars), the slightest not cheap, but the shop selling the goods for many years. Store the third-generation successor Munna Javery explained that, Joy’s success lies in the necessary precursor customers and maintain relations with customers all year round.

For the international luxury goods retailers, this is only in India they face the many problems of the two.

Although the growing number of millionaires in India, but India’s luxury market compared to China, Brazil and other emerging markets is still inferior compared to many. Because in India, high-quality retail stores are limited, a luxury high import tariffs, foreign mergers and acquisitions restricted stores, the proliferation of fake and shoddy products, and administrative red tape is really annoying annoying.

According to Merrill Lynch and consultancy Capgemini (Merrill Lynch / Capgemini) survey data, in 2007 India had 123,000 millionaires, and the exceptionally rapid population growth. But in the “BRIC” has been the bottom, and the number of China’s rich is more than three times that figure.

While India accounted for the entire luxury goods retail market share is also the smallest, only 0.4%. Bain & Company (Bain & Co.) Report shows that in China the ratio is 2.7%.

India, Nepal really Mei Group (Murjani Group) owns Gloria Vanderbilt Jeans and Tommy Hilfiger international brands, and in the Indian market with Gucci, Calvin Klein and Jimmy Choo and other luxury brands marketing.

In India, the country opened to foreign retailers has been a controversial topic, mainly worried that lead to local unemployment. Until 2006, the exclusive brand retailers overseas acquisitions before they are allowed to store up to 51 percent of local shares, the international brands such as Gucci, Versace, Chanel and Burberry after in this one after another to enter the Indian market.

Although the Indian economy in the past three years has maintained a high growth rate of 9 percent, but the vast majority of other brands can only mouth-watering, but not their access. Louis Vuitton (Louis Vuitton) operating in India five years has only held four stores, compared with China, however, it has 25 stores.

米兰贝恩partner Claudia D’Arpizio said: “In emerging economies, a luxury only a very small part of target market share. And in India, In addition, the regulatory mechanism and retail infrastructure deficiencies is to the problems faced. ”

Luxury goods in India was only kings and the exclusive domain of wealthy businessmen. With the rise of affluent middle class, working women and the youth population, the increasingly broad market prospect. However, high taxes, high rentals store has been to restrict the further development of a luxury market.

New Delhi, “Khan Market” (Khan Market) despite the small size, the construction in a dilapidated state, the latest still being rated as the world’s highest retail rents, monthly rent per square foot up to 1,200 rupees (equivalent to 1889 yuan / sq m) , higher than in Amsterdam and Stockholm, luxury shopping malls.

LV, GUCCI, PRADA, DIOR, CHANEL … … thousands of them at every turn tens of thousands of big-name seems very far away from you, there is no economic power to buy big-name fashion and shoes, bags, then use a little money to buy some big-name small things right! In contrast to popular fashion, these small parts are not always easy to outdated and wild, it can be said is a good bargain choice for entry-luxury, to spend money on knife’s edge, with a minimum of money to buy the most practical, durable and luxury Commodities, then referred to as “the blade Daisakusen” ! Jewelry Jewelry is a day of dress, a simple task and then can be loaded because the ingenious and dazzling jewelry embellishment. Therefore, good quality, style the United States, texture best big jewelry of course, need to be prepared for. The number of no more than the classic big wild card and only need a set of jewelry is enough to meet your various occasions, Hoshi’s recommendation is earrings + ring + necklace’s “Invincible Golden Triangle.” 1. Earrings: big earrings can quickly improve your fashion degrees brighten people. Particularly suitable for meetings, banquets and recreational use. A black-and-white Chanel earrings set with LOGO is OL and temperament of choice for women. (The reference price of around 1,800 yuan) fashion beauty can choose Swarovski crystal earrings flashing. (Reference price 500 -1800 million) 2. Rings: The main function of the ring is modified hand type, as well as the embodiment of the attitude of your life. Know how to use a ring of women adorned themselves must also be a pet themselves, understand the lives of women. Big ring, induction phase of the best styles to choose a simple, suitable for various occasions classic paragraph. Tiffany’s stylish silver ring is our first choice, style range, you must have a “cup of tea.” (The reference price of 2,000 yuan around) 3. Necklace: necklace must be the highest utilization rate of jewelry, and any occasion, any outfit are unavoidable necklace, therefore, choose a necklace is the most difficult and most insurance option is a black or silver brand-name small necklace. Dior’s LOGO small Hoshi heart necklace is the recommended water, Dior’s jewelry design superior, but basically with LOGO, select a single entry-level silver goods will not regret it. (Reference price 1500 -2000 million) carry a single item is to carry goods on the bag every day in the single essential goods, the highest rate of daily life have emerged, the most essential thing. It is because of its practical value, so think that should be chosen Hoshi durable, big and beautiful. 1. Wallet: get into the show every day, the utilization rate of 100% of the purse, the first choice is to durable, spend a lot of money to buy things if we do not durable, it is a loss! The second to , or watched it every day will see the greasy. Recommended Louis Vuitton – a century old classic LV wallet has always been to perfect the quality of well-known worldwide, and its durability can be invincible, 20 years ago, the LV can still get normal use, in addition to the classic suit is the first choice for the purchase of wallet . (Reference price to 3,000 yuan -8000 million) 2. Card folder / business card folder: Workplace Beauty of the bag must not be a lack of business card folder, a good-quality business card holder is your attitude toward work and a microcosm of brands to choose dark line card folder can be left to the customers calm, meticulous, confident impression. Prada excellent texture and use the card to create a good cortex quite folder type, you can add a lot of points. (Reference price: 1500 -2500 yuan) 3. Cosmetic Bag: Cosmetic Bag is not only used to put cosmetics, eye drops, wet wipes , cool all the oil can be loaded inside, but the premise is your Cosmetic Bag should enough “arrogant.” Cosmetic Bag big is not necessarily going to spend two counters 3000 to buy the ocean, we can take a shortcut, that is, when the brand-name cosmetics counters sent promotional gifts package, both affordable and big-name, value for money. Dior: Dior’s promotional efforts, albeit modest, but the full capacity of the Cosmetic Bag sent quite attractive to design good of Dior, even Cosmetic Bag gifts are so charming! YSL: YSL cosmetics Although popular in Hangzhou is not enough, but when the full capacity to send collection bag must be! Exquisite workmanship and generous style Oh absolutely inferior goods counters. Small parts accessories to choose from person to person, but if find a suitable small parts, then you can become a big star! 1. Sunglasses: sunglasses are “to put it figuratively, modeling” essential goods, let alone all the year round sunshine Hangzhou, does not wear sunglasses on the pity. Dior: Dior GLOSSY is 2007,2008 sunglasses in the most red, whether it is Paris Hilton or Ayumi Hamasaki, The sunglasses are those who love to use, excellent performance and stylish atmosphere let it become a well-deserved popularity King. (Reference price 1500 -2500 million) Rayban: Ray-Ban sunglasses is the Queen of the United States Air Force, resistance to ultraviolet rays and light the ability to none, the same big names love supplies, the price of many benefits. (Reference price 700 yuan -1500 million) 2. Belt: the success or failure of the details of the decision, and similarly, can reveal the details of your personality. Therefore, a high-quality leather belt can often give you unexpected results. Louis Vuitton: LV white color belt but young and lively atmosphere, the young OL if dark clothes to add it to suddenly sweep and flu. New quarter. 2, if there are friends often go to Hong Kong, China or the United States, Europe, so that they help to buy is a good way to save money. 3, each brand has its own good at the project, so doing homework before buying the best. Hoshi experience, LV the quality is better, in recent years, color models are much younger, so regular supplies can choose LV; Tods, PRADA leather good to have a good texture, leather goods, single; Dior, YSL win in style, inevitably some lack of quality; CHANEL relatively significant level, but very durable, the old faster.

The late 1980s, a lightweight Prada backpack suddenly swept up shoulders. It is made of parachute fabric, only the top decorated with a small amount of leather, low-key color is black or brown smoke. Solely from the use of materials and processes to determine the cost up, the prices of 450 U.S. dollars is also worth it, but compared to the same level of Chanel, Hermès bag, it really be regarded as a cheap luxury. Especially in those with limited means fashionable among young people, this is also the modern low-key, both alternative and practical package of Prada just to satisfy their entry-level “itbag” thirst.
Permanent Paris 12 years of “Newsweek” fashion reporter Dana Thomas recently published a new book, “Deluxe: How Luxury Lost ItsLuster” ( “Why luxury pale”), she pointed out in his book: “Prada shoulders of fashionable backpack luxury goods industry is a huge change in a milestone. “Prior to this, is a luxury family-run small companies regardless of the cost of arts and crafts items produced only a handful of the rich could afford to buy; however, 450 U.S. dollars parachute cloth bag is globalization, mass production of large companies luxury, they are for the whole high-end market, to set off the world’s fashion trends.

Today, luxury has a value of 157 billion U.S. dollars because of the huge market, of which 60% market share by 35 big brands in the country. Louis Vuitton, Hermès, Cartier and other luxury brands most first-line originated in the 18th century and 19th century, initially for the French royal family services tailoring workshop aristocracy, the monarchy collapsed, the luxury workshop then become prominent European aristocrats and the United States enjoy a family . 1960s, “Beat Generation” break through the barriers of class, but 20 years later, the savior of luxury goods industry, a new elite class was born: they are a group of successful financial strength of the single women.

So the middle class becomes a major consumer of luxury goods group, they are susceptible to advertising incitement, used to movie stars and celebrities as a fashion idol, but they have not the money to the pursuit of luxury at any price level. In order to psychographic, luxury goods companies to start using cheap fabric and production lines to reduce costs, and only one after another big push red tide quarter alone leisure goods and cheap vice licensing. What only a few people to have Louis Vuitton bags, Chanel perfume and Christian Louboutin shoes? The U.S. version of “Vogue” magazine editor Anna Wintour once said: “Fashion can be exposed to more people of course, the better.” Perfume designer Fred Hayman that the civilian population of the luxury “lost prestige of the mark.” And Dana Thomas in this book is different from another point of view, she wrote: “If it is said that over the past 30 years only luxury goods industry has witnessed a change, then that is the blind pursuit of profits. Former private workshop of course, those who considering to make money, but their biggest goal is to create the best possible thing; luxury giants are now no longer cares about what the product itself, they only care about product represents what?? luxury industry changed the way we do dressing the way, and even interpersonal ways, it has become part of the social structure. However, in order to become accessible luxury, it is so special about them was abandoned. ”

Only the elite in luxury until the age of consumption, trade marks have been carefully sewing uniforms in the senior set, and now, brand Logo be directly printed on the goods, or even a logo or pattern. Similarly, once only a matter of sense of smell the perfume and imagination, and now often is based on a pile of sales data and market research reports to deploy, and then rely on star familiar faces to attract customers. In any case, consumers have more care about what represents a luxury, it is the purpose of buying luxury goods is often because such comparisons, conformity, squandered or buy addicted.

Paris and New York is no longer a luxury of the holy sites of Mecca. In Moscow, the new senior Crocus City square foot shopping mall, 69 million square feet, with 180 brand shops, which naturally includes Armani, Pucci, Versace and other big-name luxury. “Today, approximately 40 percent of Japanese have at least one LV products.” Thomas wrote. While in the United States, women have to purchase an annual average of four or more bags, Las Vegas has to gambling, entertainment, side by side for the three most important tourism projects, even those who do not live in the metropolis life are not well-off people can also go to Outlet Village procurement big fashion and accessories designers discounted goods.

With the luxury consumer places diametrically opposite temperament, perhaps Thomas portrayed in the book those luxury birthplace: Paris suburb Asnières-sur-Seine with Louis Vuitton, a senior custom factory, where 220 production workers Hand sewing bag and some special custom commodities; Provence Grasse is the famous city of French perfume, Chanel No.5 perfume used by jasmine and roses on from there; female bra inventor Cadolle fifth-generation great granddaughter Poupie Cadolle family has insisted the form of workshops, her bra High customized price of at least 800 U.S. dollars?

Thomas in these areas have seen a continuation of cultural luxury, she cited appreciate very much his own designer Christian Louboutin shoes as saying: “Luxury is a close with its customers the greatest possibility, do you mind doing things know that they will surely they like. is important that every detail, subtlety, there are services? However, luxury does not always meet the market for consumerism. Its significance lies in the fact that let us learn to appreciate the eyes of those who truly unique quality. “

Australian 3 months more than 30%, the euro more than 20 percent, with the yuan against the euro over the past premium now that will be able to stand up against the 10 to the pound … … sweeping through the world financial crisis had caused a variety of foreign currency exchange rates continue to bottom . When a number of holders of foreign currency for the members of the public wealth and distressed about the time, some people secretly pleased – they are in this financial tsunami surfing the purchase of a happy family.

Who said a crisis, the luxury consumer bear the brunt of a serious recession? Professional purchasing luxury website “white ” But during the past two months and monthly turnover growth of 20 percent, new registered users every day up to 40 people, that is to say every day, 40 “new customers” to virtual store. This two-day Christmas express delivery to the busy round, order the plot too much, white and Niyaz had no choice but to go at the end of the United Kingdom and Italy, “sell goods.” Foreign currency exchange rates plunge Europe and the United States with the domestic price of luxury goods stores than further widening the distance between Shanghai shrewd step Meimei wanted to cross to Europe, bought the only long-standing favorite big bag it. But where is on leave outside the tour will be able to think of it? No wonder more and more people joined the ranks of purchasing abroad.

Start-up purchase of the site was originally white and Niyaz revenues are white-collar workers in Shanghai, one to do IT, do a sale, had set foot in the sale of luxury goods is an absolute coincidence, only to travel abroad, “lost” a lot but do not idle The brand-name belts, wallets to get back up Taobao funds. These original purchase discount merchandise in Europe, so that the small white make a fortune, and let the two boys to see the network of European luxury brands such strong demand. Because of these big names such as LV, Chanel, Gucci prices than is usually the price 30 percent in Europe, together with many friends around and a frequent traveler in Europe, the United States and Australia, so get started sobaek focus on delivering the European luxury brands mainly purchasing services, and set up their own websites.

After the era of luxury consumption, we are no longer only wild material, more of a rational pursuit. Concept store sales scene itself has become the top brand marketing elements, their success, in many cases, is the brand onto the altar of their own.

796 Huaihai Road, an inconspicuous small door, leading to a quiet little courtyard – 2008, Alfred Dunhill ShanghaiHome and “Vacheron Shanghai House” stationed here, with a low-key but luxurious, elegant and noble manner, to show cohesion over the past nearly a hundred years of culture and the history of expensive brands. In China, an emerging luxury country, more and more big names to open the world’s unique concept store, not only to meet the aristocratic LOGO crazy about longing, but also the creation of a luxury consumption savor another way – Ling For unity. After the era of luxury consumption, we are no longer only wild material, more of a rational pursuit. Concept store sales scene itself has become the top brand marketing elements, their success, in many cases, is the brand onto the altar of their own.

Alfred Dunhill Home everywhere is full of such people to read it the fault of a knowing smile, as the wall paintings Huaihai Road No. 796 “twin city” look East Building Vacheron store plans

Shelves in the luxury goods, a purse may have to spend a year, a senior white-collar salaries, such as the Hermes Birkin handbag. Woman of the world aspire to, even called Jinling’s “desire girl” Samantha also says: “When I have a Birkin handbags day, is my early date.” In the luxury goods into China for more than two decades of history Today, on the “name brand” of consumer attitudes, there are still two extremes, a “brand name mad” is a mockery and ridicule “name brand crazy person”. Regardless of China’s current real GDP index and the extent of luxury consumption distance, LV sales in China, the latest results are LVMH Group turnover is also a fact first.

When we catch up with the internationalization of the time, “the international ‘is traveled long distances to’ internationalize” we. Serious thought should not be the mainstream values that we are faced with the diversity of choices brought about by the differences, the international luxury brands have begun their education.

Dunhill Huaihai Road in Shanghai, will be nearly a hundred years of British converted into all of them the concept of Asia’s largest flagship store at the time, MAXMARA also to Beijing to display their history. When you spend money to museums to visit, brand public relations are sincerely to you a coat with the relevance of the history of mankind. The value of this correlation is reflected in their price on goods stores.

Clothes, shoes and hats can be copied, but history can not. In the luxury brand sold to us the history of the time, a paradoxical phenomenon: They continue to copy the products in order to allow the brand projector in history. Founded in 1893 in Britain Dunhill, with the aid of a colonial Shanghai, but also a small Alfied Dunhill tobacco traders 116 years of the soul. Experienced the world’s most important historical turning point twice: the first World War and the Second World War, during which his innovative production of lighter fuel for a war the soldiers lit a cigarette. These lighters are Huaihai Road in Shanghai in 2008, this new store in the fish tank to swim, to keep reminding them of the existence of 116 years mark.

Gabrielle Chanel lived in , from her living room of the luxurious look of the streets, a hundred years do not know how many changes have taken place, but today in the city where the girl almost everyone affected by her. She once lived in this house, every detail showed the deviant was fashionable girl’s private behavior, however, can get a glimpse of the 12, but also must be a VIP customer, others can only try to figure out through hearsay, imitation.

Perhaps it is because of this history can not be quantified focus, perhaps because so far this period of history, founder and heirs are still, as always, in writing, and longing, and not just look at it, went to buy it, become a privacy’s accomplices. Such acts may be minimal, but the price is indeed a lot of money. Commercial purposes flagrancy of such consumption-related history is always value to their products.

However, for many people, may be “the private life of the history of” Ju-On than macro articles, ups and downs of the “World History” is more readable, or more realistically. So, when the beginning of the vertical extension of luxury stores into a “scene again,” the Museum of History, the visible and tangible and can actually have a really created an open space-time mode, it brings pleasure, flowers How much money can not be overemphasized, not to mention the assumption that the sublime ideals have been the basis for fresh.

Luxury, it seems that is piling up with money out of the way of life – in the past the impression that the majority of luxury concept store to leave the impression is the case, for example, the Bund on the 18th Patek Philippe That not only technical but also expensive well-known stores. When the autumn in October, “Alfred Dunhill Home” located 796 Huaihai Road landmark fashion with luxury third latitude – retail experience a new interpretation of the exclusive luxury lifestyle concept, the sale of life, but it must never discount. No. 796 Huaihai Road with itself is a legendary symbol, the predecessor is a built in two decades on behalf of the last century neo-classical two-house, the master is compradors in Shanghai. In comprehensive planning and meticulous restoration, the most historic garden villas to the maximum extent possible to maintain its historic look, the old wooden stairs and Han paint colorful mesh windows circulation in time demeanor remains the same, all revealed a decline of the aristocracy The survivor’s World characters. “Twin villas,” the East Building of Shanghai “Vacheron House” through arrived with symmetrical Lau, Alfred Dunhill is the ideal man dream homes. Home is located at the first floor of “travel Exploration Area” is Alfred Dunhill demands personality, extravagant tastes and respected in his capacity as evidence, where Alfred Dunhill museum displays various collections treasures, a series of dunhill rare quality leather products and by the famous London antiques store “Bentley’s” selection of antique leather luggage products, as well as the design of Alfred DunhillHome exclusive limited edition products. Look around, the whole wall of hand-painted from the 1920s, the Eurasian map and travel notes, the rotation over the great globe, one produced in 1944 by the DC-3 airplane wing converted into a metal table, and the pilot, as well as leather car the world’s only speed Egli Vincent motorcycles, all the people’s thoughts back to the start-up that brand AlfredDunhill years, a car, flight and pioneer spirit of adventure on a par before the legendary era.

Wood along the escalator into the second floor of the Alfred Dunhill Home seemingly random objects placed heritage of founder Alfred century fashion pioneer spirit and free will. Remain in the footsteps of the first in China to launch high-level set uniform shirt rooms and bar, there is no doubt this journey will be pushed up to a new dimension of experience respected. Trained in London Street, Savile Row tailoring senior British tailor take charge in this, will be uniform are completed in London, clothing will be subject to at least twice before the fitting and modification.

Alfred Dunhill is the top floor balcony room and leisure area, is to enjoy a drink or meal after meal cigar best venues. Home provided each senior custom services, hairdressers rooms, bars, VIP guests for the Bentley limousine services. Home where all the antique home furnishings, is a decorative, but also trafficking. Experience, and then consumption, AlfredDunhill Homes contemporary men’s tastes and demands of life the concept of combined retail experience, so that customers can truly experience the brand in all directions, and will enjoy the added value maximization. As the first international luxury goods in China, Dunhill luxury Road knows that it is committed to this model scenarios trafficking, and promote the spirit of men for the success of their homes.

CHANEL, on her legend is located in Europe and the United States and around the stylish modern buildings, has long been known. Paris, Manhattan and the chanel Ginza Building, has also become the world’s attention in the international landmark. Similarly, by the end of 2005, is located in Hong Kong’s financial hub in Central Hsintien amazing debut, Prince’s Building, respectively, into the embodiment of the two is full of art and fashion watch jewelry shop, this known as CHANEL in China and Asia-Pacific flagship store just like a treasure, standing in Central, Hong Kong, rising in Asia. Coco Chanel introduced in half a century ago Scophthalmus 2.55 Check handbag is the flagship store is undoubtedly the most eye-catching symbol of everything from classic CHANEL handbag 2.55, China’s retail distinguished new indicators were re-determined.

Prince’s Building, has been appointed by the five CHANEL renowned contemporary artists re-interpreting the theme is still a landmark CHANEL figures – 5. Tweed, mythical animal decorative crystal pearl, pure camellia and five dazzling diamonds impressively eye-catching signs at the building, as the No.5 perfume CHANEL, the five contemporary teacher, 5 logo, CHANEL will 5 Application of this figure head. Design majestic Edwardian-style solemn Legislative Council Building, adjacent to their own commercial and hotel construction, CHANEL in the past 20 years has been low-key posture implicit static queue of Prince’s Building, corner. Now, New York architect Peter Marino for the first time to bold style, declaring the Asia-Pacific retail space building a new direction, with LED-screen high-rise external decorative layer of the new stores, proudly standing in the field Weiwei, classic CHANEL No.5 perfume bottles, to the black defibrase David lays out the perfect ratio of white laminated glass to add a thorough flu and contrast of light and shade, so that the shop is more fashion tastes. A “floating” staircase from the thread, spiral stairs winding through the clothing, accessories and footwear, the like with people through time and space experience. The new watch jewelry store design inspired by Coco Chanel in Paris rue Cambon a good mix of residential, deliberately created a private space for customers to create unique comfort of a luxury private procurement experience.

When the architectural beauty and elegance into the United States, people are more willing to open pockets elegant, graceful gesture to pay for the elegant.