Yes, Chanel always comes into views with the monochrome look, which we are indeed so familiar with. But, in such black and white, oh, that’s really holy crap…
This full page is not something like legal papers, actually, is an open letter formed as an ad printed on the back oover of Women’s Wear Daily. The content is as follows:
A Note of Information and Entreaty to Fashion Editors, Advertisers, Copywriters and Other Well-Intentioned Mis-Users of our Chanel Name:
Chanel was a designer, an extraordinary woman who made a timeless contribution to fashion.
Chanel is a perfume.
Chanel is modern elegance in couture, ready-to-wear, accessories, watches and fine jewelry.
Chanel is our registered trademark for fragrance, cosmetics, clothing, accessories and other lovely things.
Although our style is justly famous, a jacket is not “a Chanel jacket” unless it is ours, and somebody else’s cardigans are now “Chanel for now.”
And even if we’re flattered by such tributes to our fame as “Chanel-issime, Chanel-ed, Chanels and Chanl-ized,” PLEASE DONT. Our lawyers positively detest them.
We take our trademark seriously.
Merci,
Chanel, Inc.
Well, compared with what Louis Vuitton have done(accuse Google), the actions Chanel took seemed more gentle, but also less effecient. Haven’t you known that “Villains can always outsmart”? Not to mention this is just an open letter, not the laws with force adeffect. And such a kind of situation is mostly due to Chanel’s sky-high prices. Who would not like to have the real piece of Chanel, however, the cost closes the door on them. So the faithful customer have no choice but to ask the counterfeiters for help.
And for the copywriters, I think it’s no need to treat them in so pretty harsh a way. “Chanel-issime, Chanel-ed, Chanels and Chanl-ized”, instead, can serve as a magic way to
do free propaganda for Chanel. According to the psychological perspectives, people would become more curious about the original version in that case. So I can not understand it why Chanel blamed them.
Finally, war on fakery of international brands is continuing, and much still remains to be done. Chanel only can pray…the Fashion Editors, Advertisers, Copywriters and Other Well-Intentioned Mis-Users could happenly spare some attention on this white paper as a warning…
Tags: Chanel, copywriters, fake, notice
