“We are a very cautious family, (for Chanel) We have never said anything. Chanel Coco Chanel is about is about Carl is on the work of every one in the Chanel, creative people, and not about family. “De Mol
As we all know, Chanel can have today, can not be separated from Chanel and Lagerfeld credit. However, we must also admit that, if there is no three generations of family tradition, there will not be Chanel today. Without them, for Chanel earn the most honor and money will not be on the 5th perfume onto the market; Without them, the last century 50s Chanel’s comeback is the only fantasy; Without them, it is difficult to imagine pulling will become dominant in today’s fashion … …
Many years ago, described him as Lagerfeld and Chanel owners relations: “In the whole cause, there is one extraordinary person, and that is De Mol (Alain Wertheimer). If not him, I will not be able to work, he is a hundred percent behind me. Therefore, I can do what I want to do, even if I wanted to do and the political, business issues When there is a conflict. ”
Chanel same hero, compared to Chanel and Lagerfeld’s high-profile publicity, a great deal of attention, many family is obviously a low-key, and even many people do not know the existence of this family, or know little about. This, of course, not because they do less, but they just do not speak or talk. Chanel now as the head of one of De Mol (Gérard Wertheimer) in 2001 to attend a Chanel fashion show said: “We are a prudent family, (for Chanel) We never said anything. Chanel Coco Chanel is about is about Carl is on the work of every one in the Chanel, creative people, rather than on family. ”
Entrepreneurs are competing in this era become a star, a low-key family undoubtedly some hidden incredible, especially for family businesses. However, this apparently did not affect their act. Foreign commented that such practices family, perhaps the strategy is a professional bar. That being the case, then let us make every effort to close the family and its strategic professional. It is not useful to use in the second, failed an eye-opener, expand some ideas, it can be considered rare valuable ah.

And the origin of Chanel

Chanel family and origins, began in the 20th century, Pierre age 20, of acquaintance with Chanel. However, it family can be traced back the origin of the Middle Ages As for Germany. Prussian War period, Pierre’s father, Ernest came to Paris to leave Alsace. 70 era of the 19th century, Ernest investment, a cosmetics company – Bourjois. By the 20th century, 20 years, Ernest’s two sons: Pierre and Paul, the company has become France’s largest cosmetics and perfume company.
In 1922, Chanel and the famous tune Shannon division, known as “Mr. nose” in Ernest (Ernest Beaux) created the No. 5 perfume. The perfume will soon be the customer’s enthusiastic response, but Bao’s laboratory, production is very limited. The famous Lafayette department store, founder of Fun forli Paterson (Théophile Bader) good perfume on the 5th, hope to be able to store its own sales of it, so he introduced to his friend Chanel Pierre awareness, look at the can whether the matter of cooperation.
In 1924, Chanel, Pierre and Paterson tripartite agreement, the establishment of a Chanel perfume company (Les Parfums Chanel). Pierre so on the 5th in his Bourjois perfume factory production, and 70 percent of profits, Paterson earned 20 percent as an intermediary fees, Chanel only 10% of the profit distribution.
In 1929, Pierre was introduced for the mass market nights in Paris (Soir de Paris) perfume by Bourjois marketing companies. At the same time, near the Louvre in Paris, Chanel launched a successful fashion design room. to reach agreement with the family, her career from her own design to operate independently, the sale of clothing named by Chanel. Despite the perfume and fashion business are thriving, but the relationship between Chanel and Pierre started at this time worsened. Split because Chanel initially dissatisfied with the agreement. Chanel think she should get 10 percent more than the distribution of profits, and that her name is in her knowledge was used. For her wronged family pointed out that funding is that they take the first step of her to help her creativity to the market, will she become rich. According to Health (Axel Madsen) in the biography, “Chanel: her own woman (Chanel: A Woman of Her Own)” in said, there is a family lawyers to deal with specialized and Chanel.
In 1940, the Nazi occupation of Paris, Pierre and brother Paul went to New York, USA. They entrusted the Americans, George Thomas (H. Gregory Thomas) back to Paris to complete a mission: to try to get No. 5 perfume formula and the main raw material. Thomas also helped the son of Jacques Pierre fled to New York, and later, he became the president of Chanel’s U.S. subsidiary, in this post has worked for 32 years.
At the same time, Chanel stop her fashion business, but continue to live in Paris. She soon met a Nazi officer. She hoped that the adoption of the Nazis, from the hands of family for their own gain more benefits (in this unwise to make Chanel’s name and the “Law on bad guys” linked together).
However, it family is obviously not so good deal: they acquired the company Felix (Féix Amiot) 50% stake. When Chanel betrayed them, family Chanel perfume company transferred to the company, while companies and the Nazi of arms transactions. By doing so, despite the “Law on bad guys” shameful acts, but in wartime Germany did not move a Chanel perfume company remains. After World War II, Chanel company will “also” to the family .
However, because the relationship between the experience of Nazi arrest, was released and the Chanel, and did not give up and entangled family. Chanel went to Switzerland, where she threatened family – the production of their own perfume on the 5th – Miss Chanel No. 5 (Mademoiselle Chanel NO.5). Finally, family and became a agreement: It is not distributed to the Chanel France 10% of sales, but to her 2% of global sales, at the same time give her the power to produce its own apart from outside on the 5th Other perfume.
In 1953, when No. 5 perfume sales weak, the Pierre to Lausanne, Switzerland, visited the 70-year-old Chanel. Soon, Chanel decided to come back to Paris, the restructuring of her senior fashion house. When she first series failed, she told Pierre: “You know, I would like to have done has been done, until it succeeds.” Pierre decided to continue to support Chanel.
This time, Pierre with Chanel also reached an agreement: family will help to establish at Chanel Cambon Street (rue Cambon) 31 issue of the headquarters, Chanel their own costs and taxes will be in return she was named after his own perfume and fashion control. Chanel because there are no heirs, after her death, the family will receive its perfume concessions. Many years later, Paterson family from the hands of the family it has bought a 20% stake, in full possession of a Chanel.

Chanel push to reach new heights

In 1963, Pierre’s death, his son inherited Jacques Chanel. He was already 55 years old, a good time is spent on the race on. Jacques was born in 1910, have two sons, Alan and Inder Kumar, the 50’s with his wife divorced, died in February 1996 in Paris. Jacques is not an experienced businessman, Chanel is not his favorite, but he witnessed the most successful commercial brand for 30 years, Chanel has also experienced the last 8 years of design life, then see Lagerfeld took over the fashion housing.
In 1974, Chanel’s business has become depressed, 25-year-old Alan from the hands of his father, Jacques took over the company, the brand is now made from his many achievements. Alan took over at Chanel, there is no business experience, but he was soon to see what the. He began to control the development of channels, to Chanel No. 5 channels from cosmetic removed, and launched only in the high-end sales channels beautiful Chanel (Chanel Beauté) cosmetics series. In 1978, Chanel introduced its clothing line, from fees (Philippe Guibourg) design. In 1980, Alan hired (Kitty D’Alessio) to operate the U.S. subsidiary.
Chanel has been responsible for the advertising business for many years to understand the rapidly changing fashion industry, companies need to adjust what is fast: a new designer. She looked at the Lagerfeld. “I have the attention of his work a long time. I think he is very talented, but also of modernity have a good feeling. He used to work, not copied from or affected by Chanel, very original, which I am very attractive. “Therefore, if there is no Alan, there will be no , there will be no Lagerfeld Chanel into the Army.
It can be said that there is no Chanel, family is very rich. However, the success of Chanel gave the family more honor and wealth to the next level. Now, family property is estimated to reach seven billion to 80 billion dollars.

Low-key art

Many people have pointed out that Chanel’s culture is conservative. However, it seems, and Chanel, Lagerfeld less in line with the publicity. Therefore, some doubt what is the strength and success of such a conservative culture Chanel has been passed so far. Think carefully, and perhaps behind family will give us some answers to it. family of low-key, subdued and Chanel give people a sense of security, it seems that we have some understanding.
Times have changed, family in the development and growth, even if developed to Alan and Inder Kumar of this generation, and their low-key, as always, remains a tradition. That may be the characteristics of their family now.
Alan in New York, Inder Kumar work in Geneva, they were very quiet, diligent to deal with family affairs. Alan, compare thin, have beards, the two brothers and a more cynical, and his wife Brigitte, with three children living in a Fifth Avenue mansion where. They are family operations are very secretive, rarely participate in charitable activities such as dinner. New York celebrities that (Nan Kempner) once said: “We recognize the many years, but only playing greeted never visited each other.” Gerardo, then some short, some fat, some kind. He is also and his wife Valerie live the same life hidden. A Geneva-based businessman and, like many other celebrities, have refused to say why. He said: “They are very hidden, you can not see them at the hotel.”
When Alan and Inder Kumar to take part in Chanel’s fashion show, they take the most conservative French-made hatchback car, and went quietly, to sit down at the third row or the fourth row position. They rarely take part in Chanel’s new store opening or other activities, but also never let his name appear in the publicity.
When family to Paris after the staff, but also rarely go out. French edition of Vogue has an editorial said: “They love classical music, go to theaters, because I often came across them. I do every year in longchamp (Long Champ) Race Course, the Arc de Triomphe (Arc de Triomphe) Happy to see them play. they will not force themselves to go out socializing, even and Chanel-related activities, this is indeed very strange. ”
In addition, it is worth mentioning is that in family history, the horse is very important. Pierre and Paul are very fanatical horse owners. family in the race received the first prize in 1911. Pierre was the biggest success in 1956, his horse lavender (Lavandin) was Award (Epsom Derby). Jacques not to mention the input of the horse. Today, Inder Kumar monitoring of the horse family. In 1995, family already have 120 horses, this is a property of hundreds of millions of dollars.
They refused to permit the operation, refused to wantonly expansion. Alan many years ago in his rare time to accept the “Wine Spectator (Wine Spectator)” the interview said: “The operating license can make money, but it was not done the way family business. I will accept your interview, because I am very pleased with you to talk about wine and horses. because we sell brand value, Ma is the brand value brothers. but I do not accept the interview Chanel because it operating for Chanel are not useful. ”
Perhaps it is such a low profile in order to enable them to heart more calm, more ups and downs of the world is not about to see more high and see far. They are not subject to external growth figures released by the , they focus on long-term investment. As Alan has pointed out: “We do not think the total return. We are not in order to sell and buy. We bought in order to make it even better.”

LV, GUCCI, PRADA, DIOR, CHANEL … … thousands of them at every turn tens of thousands of big-name seems very far away from you, there is no economic power to buy big-name fashion and shoes, bags, then use a little money to buy some big-name small things right! In contrast to popular fashion, these small parts are not always easy to outdated and wild, it can be said is a good bargain choice for entry-luxury, to spend money on knife’s edge, with a minimum of money to buy the most practical, durable and luxury Commodities, then referred to as “the blade Daisakusen” ! Jewelry Jewelry is a day of dress, a simple task and then can be loaded because the ingenious and dazzling jewelry embellishment. Therefore, good quality, style the United States, texture best big jewelry of course, need to be prepared for. The number of no more than the classic big wild card and only need a set of jewelry is enough to meet your various occasions, Hoshi’s recommendation is earrings + ring + necklace’s “Invincible Golden Triangle.” 1. Earrings: big earrings can quickly improve your fashion degrees brighten people. Particularly suitable for meetings, banquets and recreational use. A black-and-white Chanel earrings set with LOGO is OL and temperament of choice for women. (The reference price of around 1,800 yuan) fashion beauty can choose Swarovski crystal earrings flashing. (Reference price 500 -1800 million) 2. Rings: The main function of the ring is modified hand type, as well as the embodiment of the attitude of your life. Know how to use a ring of women adorned themselves must also be a pet themselves, understand the lives of women. Big ring, induction phase of the best styles to choose a simple, suitable for various occasions classic paragraph. Tiffany’s stylish silver ring is our first choice, style range, you must have a “cup of tea.” (The reference price of 2,000 yuan around) 3. Necklace: necklace must be the highest utilization rate of jewelry, and any occasion, any outfit are unavoidable necklace, therefore, choose a necklace is the most difficult and most insurance option is a black or silver brand-name small necklace. Dior’s LOGO small Hoshi heart necklace is the recommended water, Dior’s jewelry design superior, but basically with LOGO, select a single entry-level silver goods will not regret it. (Reference price 1500 -2000 million) carry a single item is to carry goods on the bag every day in the single essential goods, the highest rate of daily life have emerged, the most essential thing. It is because of its practical value, so think that should be chosen Hoshi durable, big and beautiful. 1. Wallet: get into the show every day, the utilization rate of 100% of the purse, the first choice is to durable, spend a lot of money to buy things if we do not durable, it is a loss! The second to , or watched it every day will see the greasy. Recommended Louis Vuitton – a century old classic LV wallet has always been to perfect the quality of well-known worldwide, and its durability can be invincible, 20 years ago, the LV can still get normal use, in addition to the classic suit is the first choice for the purchase of wallet . (Reference price to 3,000 yuan -8000 million) 2. Card folder / business card folder: Workplace Beauty of the bag must not be a lack of business card folder, a good-quality business card holder is your attitude toward work and a microcosm of brands to choose dark line card folder can be left to the customers calm, meticulous, confident impression. Prada excellent texture and use the card to create a good cortex quite folder type, you can add a lot of points. (Reference price: 1500 -2500 yuan) 3. Cosmetic Bag: Cosmetic Bag is not only used to put cosmetics, eye drops, wet wipes , cool all the oil can be loaded inside, but the premise is your Cosmetic Bag should enough “arrogant.” Cosmetic Bag big is not necessarily going to spend two counters 3000 to buy the ocean, we can take a shortcut, that is, when the brand-name cosmetics counters sent promotional gifts package, both affordable and big-name, value for money. Dior: Dior’s promotional efforts, albeit modest, but the full capacity of the Cosmetic Bag sent quite attractive to design good of Dior, even Cosmetic Bag gifts are so charming! YSL: YSL cosmetics Although popular in Hangzhou is not enough, but when the full capacity to send collection bag must be! Exquisite workmanship and generous style Oh absolutely inferior goods counters. Small parts accessories to choose from person to person, but if find a suitable small parts, then you can become a big star! 1. Sunglasses: sunglasses are “to put it figuratively, modeling” essential goods, let alone all the year round sunshine Hangzhou, does not wear sunglasses on the pity. Dior: Dior GLOSSY is 2007,2008 sunglasses in the most red, whether it is Paris Hilton or Ayumi Hamasaki, The sunglasses are those who love to use, excellent performance and stylish atmosphere let it become a well-deserved popularity King. (Reference price 1500 -2500 million) Rayban: Ray-Ban sunglasses is the Queen of the United States Air Force, resistance to ultraviolet rays and light the ability to none, the same big names love supplies, the price of many benefits. (Reference price 700 yuan -1500 million) 2. Belt: the success or failure of the details of the decision, and similarly, can reveal the details of your personality. Therefore, a high-quality leather belt can often give you unexpected results. Louis Vuitton: LV white color belt but young and lively atmosphere, the young OL if dark clothes to add it to suddenly sweep and flu. New quarter. 2, if there are friends often go to Hong Kong, China or the United States, Europe, so that they help to buy is a good way to save money. 3, each brand has its own good at the project, so doing homework before buying the best. Hoshi experience, LV the quality is better, in recent years, color models are much younger, so regular supplies can choose LV; Tods, PRADA leather good to have a good texture, leather goods, single; Dior, YSL win in style, inevitably some lack of quality; CHANEL relatively significant level, but very durable, the old faster.

It seems that many people do not understand what is too big classic kits and other general packet exactly where the difference? What they are expensive in the wrong?

1 is the famous grounds, not on the cheap

In a familiar market, where fans of the table, watches have been out of semi-old man or a strange character of the traditional mechanical experts image, moving towards a more fashionable trend — from the TAG Heuer (Tag Heuer) to choose Maria Sharapova, Tiger Woods as the image of endorsement, to Demi – Moore (Demi Moore) to wear a count (Piaget) appearance, watches complete with the most fashionable figures and the most fashionable events mixing. Some of the luxury clothing brand started Dior (Dior), Chanel (Chanel), Louis Vuitton (Louis Vuitton) has strongly added to the tab in the camp. This is not only to attract more well-known fashion brands because of its wealth began to take part in, and bring a more fashion watches changes, from the shape, color and even those of ordinary people difficult to understand the complexity of function, watches that are integrating into the modern fashionable life. From these well-known brand, people will know these tables industry’s “new” impossible to create low-cost products.

Question 2 The Table reasons, millions of easily ring games

Perhaps because of tourbillon, perpetual calendar, etc. do not have people see a strange, all these years that can be rung for the watches, from the downtown is relatively simple form, to the extremely complex and even the music from the three-ming asked Table are very popular , while the latter is the high price for many fans can only yearn for the heart. Such as Breguet calendar this year has improved with the three asked Classique 5447 Table of ringing characteristics, in particular spring to amend the two co-ordination between the sound resonate, so punctual, a quarter hours and minutes ringing voice more pure, more harmonious. In addition Breguet let bell hammer percussion driving force doubled, to the sound of the stent into watchcase spring, so sent a clear tone in particular.

3 Complex grounds carved table, because “history” and more valuable

“Xtreme” in the modern market environment is a very delicate words, it may be the classical section of the ashes reborn, is also possible that the street hawkers selling cheap fakes. Of course, renowned for their culture, known for watches fans, warmly in hot pursuit of complex carved table, apparently for personal watches for understanding the history of development, has been a resumption of the list of inscriptions, often means that for some people has been talking about glorious past.

Patek Philippe and its glorious history in the modern watchmaking industry is still a solid lead status will not be too exaggerated to make their own classical style full of those products is a complex of carved for, but familiar with the history of the development of watches is still able to This is similar to Calatrava from the classic series to see many familiar with the shadow of, for example, it is almost 5296 Xtreme since its last century, the name of the 30’s section Ref96. Million this year and the country is quite high-profile rehabilitation engraved in the history of its own 6 classic products, so that complex carved table significantly over the addiction.

4 reasons expensive valuable material

Insidious, simple low-key growing trend of degradation, high-profile revival of jewelry table. In the new round of luxury under the influence of the wave, jewelry and watches, which is now a more natural ally perfect harmony with each other combined with the trend. The original count in order to create the technology to send movement started in the factory since 8,90, transformed into watches and jewelry in the field of development on both sides of the luxury brand, so the watch industry with the other colleagues are different, all must be gold , platinum and other precious metals, as well as dial tubeimoside cortex strap with diamonds matched to achieve the perfect level. The Women of the Mont Blanc on a gold watch with diamonds since ancient times, the moon and stars symbolize the life cycle, the earliest of ancient way of measuring time. The star of the diamond table on Women dial a star-shaped diamond chain coincides with the automatic movement, moon phase showed that the composition of a Xingyue map, symbolizing the endless. Dial edge of mosaic formation lap 80 dazzling diamond ring flashing.

5 reasons Diving, from professional to Fashion

Until the’90s, diving table is still “a sense of community” full of choices, only professionals. Today, the situation has greatly changed, Diving has become a popular global fashion, whether from Paris or Hong Kong, everyone’s wrist is a famous diving thick sheet, even if the wrist is a delicate Ms. Oriental there is no lack of super-size Panerai (PANERAI) or des Nations (IWC) this was purely “campaign male” who watches the faithful love. As the face of diving enthusiasts Blancpain (Blancpain) of FIFTY FATHOMS, 10000 State Aquatimer, the hippocampus Omega (Seamaster), Bvlgari (Bulgari), as well as the Diagono famous Rolex (ROLEX) SUBMARINER and many other professional Diving moment barely decision. Wearing these luxurious watches to diving, or playing the deep sea fish fork should be very fun.

6 reasons calendar, moon and stars to include the practical function

Many of today has become a collector’s table for their fans will be able to show the first calendar watch fresh, especially the first time in the calendar hear “horse” in the past turned out, it is clear let the sound of machinery were intoxicated. In order to meet the people for the passage of time and related passage of time, earthshaking moon and stars of curiosity and nostalgia, watches artisan changes in the records of more than minutes and seconds to the moon, the stars are concentrated in the operation of the watch, but as long as it is on the line down do not need to manually adjust – calendar marks another expensive complex.

This year, Van Cleef & Arpels (Van Cleef & Arpels) of Midnight in Paris, though not the traditional sense of the calendar, but extremely romantic: Paris astrology chart spreading ballast stone materials in the sand on the dial, each hand-painted by a star of Kim points constituted. Wherever, you can at any time to appreciate the Paris Star. Open the watch at the bottom of the table cover, may at any time to view the calendar set with real meteorite. In addition, Midnight in Paris table can also be special in accordance with customer preferences, will be located in the Star map of a particular date, such as birthday or wedding anniversary, thereby setting an exclusive sky.

7 reasons for a “tourbillon”, you will be able to master himself

Speaking of professional to have the most complicated watch respected experts is the “tourbillon.” Refers to the so-called Tourbillon movement in a rotary speed control agencies, it can minimize the errors caused by gravity, making the operation more accurate watches. From the mechanical design point of view, it can be complicated Tourbillon: The components are more than 70 large and small parts, only the equivalent weight of a swan feather weight! It in the past 20 years of popular, full of “beautiful” and “complex” plus “expensive rare” Super Table touched the hearts of fans and collectors.

Therefore, in addition to the inventor of tourbillon watches Breguet (Breguet) outside Jhihbo (Girard-Perregaux), Ji-jia (Jaeger-Lecoultre), Lang covered (Lange), etc. are to create a master tourbillon itself.

Grounds 8 “China” is also very expensive

Have emerged on the world list of “China’s face”, with “Chinese style” to attract Chinese buyers, showing that China’s consumer market of the world high-end watches decisive influence. From Basel, Switzerland, and Geneva in recent years, the two table exhibition of view, is the traditional color enamel, classical Chinese theme or more wealth to the modern design has become a major watch factory in China to attract fans of the principal means table. As a symbol of China’s Liuzhou, more numerous table was the use of plants, people can easily choose dozens paragraph.

9 reasons for the two places at tables, a thousand miles away at a glance

With increasing frequency for the shuttle in between the major continents modern “trapeze” is able to display two or more time zones of the so-called “Universal Time”, “when the two places,” watch it is increasingly being欢迎. Imagine, when merchants in London, New York headquarters to ask for instructions, no wrist watches instructions, and who would dare to immediately dial phone? If the United States is at midnight eastern, their superiors were awakened from their sleep, even the best of the proposals will be sleepy老羞成怒by the dim yellow stir. Speaking of the past few years the second time zone display heat, will have to mention innovative veteran who works in Athens (Ulysse Nardin) launched GMT ±. The table is the first hand the need to allocate table through two “+”,”-” watchcase side button will be able to quickly adjust the time to watch for those who frequently travel abroad to provide a more speedy and clear The second time zone shows that

10 reasons for “design” is also worth

Too many brands, the price is too high, too complicated functions, too convergence appearance. If someone started to complain that the traditional high-end watches a little taste of stagnation, and that there are still some measures which were expensive and complicated watches waiting for you. Which not only the famous master jewelry Cartier, Bvlgari, but also to increase the technical design of the statue started Tatsu (Gerald Genta), to the theme of Hermes clothing and some maverick small table factory and independence tabulation people. In their joint efforts, not only the shape Children watch and, increasingly, showing a rich color and exceptional personality – that is the charm of the design.

Hermes, a classic H-our watches series has been uppercase “H” and close to the famous square in shape, now have the H-our Round, the same for French designer Philippe Mouquet hand into a circle shape, once again attracted people’s attention. Cartier Ballon bleu series launched last year by the market’s frenzied pursuit of this year as one of 42 millimeters in diameter model equipped with a rose gold case and the Inter-American crocodile leather strap, and other design elements, including silver-plated with decorative patterns or finish dial, Grilled Blue sword-shaped pointer, as well as the integration of integration in the watchcase, the mosaic of natural sapphire crown remained unchanged, would like to once again set off the “blue balloon storm.” 11 reasons that the value of personality

If you are tired of too many big, want their own unique wrist watches that – then an independent tabulation table and a small factory on the increasingly popular: the mechanical structure is an absolute need for others difficult to counterfeit, and the price must unacceptable to the ordinary people, style should be an absolute rare, so that more people watch only respect. Emerging small watch factory Pierre DeRoche this “new faces” behind the most prestigious Swiss watch movement oldest factories – Dubois Dépraz powerful back-up. As the century-old factory owner, one, Pierre Dubois long-term with those who watch the best and the brightest parts plant and related professional manufacturer dealing with all kinds of lines for the latest trends and technology known to the chest, and thus own launch this Pierre DeRoche named the new brand.

11 reasons that the value of personality

If you are tired of too many big, want their own unique wrist watches that – then an independent tabulation table and a small factory on the increasingly popular: the mechanical structure is an absolute need for others difficult to counterfeit, and the price must unacceptable to the ordinary people, style should be an absolute rare, so that more people watch only respect. Emerging small watch factory Pierre DeRoche this “new faces” behind the most prestigious Swiss watch movement oldest factories – Dubois Dépraz a powerful back-up. As the century-old factory owner, one, Pierre Dubois long-term with those who watch the best and the brightest parts plant and related professional manufacturer dealing with all kinds of lines for the latest trends and technology known to the chest, and thus own launch this Pierre DeRoche named the new brand.

Its the first to introduce the male form in a rectangular table when the entry is SplitRock – a “one mind” type of time-table, the price will be close on the heels of the same structure des Nations in mind when the new Da Vinci watches the.

12 reasons “perfect high-tech” prices

High-tech in recent years more and more like the combination of traditional watchmaking factory in order to create an across time and space, and integration of traditional and modern special atmosphere. As a high-tech ceramics, as well as the earliest users of hard metal, radar design is increasingly taking fashion line, more and more people feel the black can be turned into a completely different flavor to. When the radar table staff to tell you, these tables will not scratch the surface of Forever! Forever such a “perfect” watch, how can we have the so cheap?

13 reasons in mind when the table, the forefront of practical technology

Remember when the table has a long tradition of watch collectors and ordinary table fans in hot pursuit of the common, although there have been experts carefully studied the habits of people’s daily lives as well as the usual reaction speed, pointing out that in addition to a very small number of outside professionals, the time table in mind the practicality and Exercise-induced and not necessarily as people think so, but is very popular tabulation division in mind when the form is relatively complex manufacturing technology.

Kunlun (Corum) this year for the famous Admiral’s Cup introduced a new model, one pairs of seconds to recover the needle watch, Admiral’s Cup Challenge 44 Rattrapante the wearer can be measured through its time, just pressed at 8:00 and 9:00 between the additional button to release the second hand to recover the needle driver installation, read the time data recorded after two clock running again meshing. Movement experts La Joux-Perret reform movement ETA technically ensure that the function of running, this time to obtain certification movement Observatory installed in the large diameter of 44 millimeters Rose gold watchcase, the allocation of a typical arch angle 12 sapphire glass, it is the atmosphere. The use of carbon fiber manufacturing new table circle with a brown dial and crown protective rubber components echoed each other and reinforce each other. For those who play the yacht “amateur sailors” is perhaps the only way a big table in order to enter them escaped.

14 reasons for Sport, to accompany you into heaven to

To be young and affluent generation of young people’s sincere support to master even the creation of, and guide the trend of fashion is very important. Line with the experts believe that the early 21st century international watch-making industry the most powerful trend, than by the love of movement led by the large-size dial, as well as the corresponding steel watchcase. Large-size easy to dial as many as possible or practical, or the function of personality in the watch, the steel case is specially designed to meet not only pay attention to those who enjoy, but they are not very publicity by seeking a new generation of millionaires. Such as the design in the last century 70s Audemars Piguet (Audemars Piguet) Royal Oak (Royal Oak) was to campaign for the call, and that solid watchcase octagonal metal jewelry with no less than to deal with work has attracted the rich and young dynamic, love movement of people. In addition, the Patek Philippe (Patek Philippe) of nautilus (Nautilus), Vacheron Constantin (Vacheron Constantin) voyage (Oversea), Rolex (Rolex) of Oyster (Oyster), Cartier (Cartier) Bacha ( Pasha), are sought after by fans waterproof table Sport.

15 reasons for automotive sheet, elegant match

Would like to become one of the most fashionable designer watches it? Efforts as soon as possible to look at car, because car ownership element watches, most people around the world is willing to buy, is now represented by a Swiss luxury watch industry the most enthusiastic about the subject matter. Most are good at leading the trend when pushing famous Cartier (Cartier): DIVAN horizontal rectangular watchcase design, reminiscent of the 20th century era of 3,40 rage in the hands of racing habit – will be on the watch worn on the thumb following wrist inside, so even in the case of fast speed only need to know at a glance time.

Another equally good to design the Dunhill (Dunhill) watches sector has been the designer Tom Bolt antique table with car enthusiasts, D-TYPE, RPM, are from the car, especially in the 20th century, 20,30 and 50, 60’s golden era of racing to find inspiration. less sale table section, now added to the image of Raikkonen as their spokesmen. There has been a TAG Heuer Monza, Monaco, Targa Florio venues and other well-known automobile race track named after the antique style table line, it is the fans like to discuss.

The late 1980s, a lightweight Prada backpack suddenly swept up shoulders. It is made of parachute fabric, only the top decorated with a small amount of leather, low-key color is black or brown smoke. Solely from the use of materials and processes to determine the cost up, the prices of 450 U.S. dollars is also worth it, but compared to the same level of Chanel, Hermès bag, it really be regarded as a cheap luxury. Especially in those with limited means fashionable among young people, this is also the modern low-key, both alternative and practical package of Prada just to satisfy their entry-level “itbag” thirst.
Permanent Paris 12 years of “Newsweek” fashion reporter Dana Thomas recently published a new book, “Deluxe: How Luxury Lost ItsLuster” ( “Why luxury pale”), she pointed out in his book: “Prada shoulders of fashionable backpack luxury goods industry is a huge change in a milestone. “Prior to this, is a luxury family-run small companies regardless of the cost of arts and crafts items produced only a handful of the rich could afford to buy; however, 450 U.S. dollars parachute cloth bag is globalization, mass production of large companies luxury, they are for the whole high-end market, to set off the world’s fashion trends.

Today, luxury has a value of 157 billion U.S. dollars because of the huge market, of which 60% market share by 35 big brands in the country. Louis Vuitton, Hermès, Cartier and other luxury brands most first-line originated in the 18th century and 19th century, initially for the French royal family services tailoring workshop aristocracy, the monarchy collapsed, the luxury workshop then become prominent European aristocrats and the United States enjoy a family . 1960s, “Beat Generation” break through the barriers of class, but 20 years later, the savior of luxury goods industry, a new elite class was born: they are a group of successful financial strength of the single women.

So the middle class becomes a major consumer of luxury goods group, they are susceptible to advertising incitement, used to movie stars and celebrities as a fashion idol, but they have not the money to the pursuit of luxury at any price level. In order to psychographic, luxury goods companies to start using cheap fabric and production lines to reduce costs, and only one after another big push red tide quarter alone leisure goods and cheap vice licensing. What only a few people to have Louis Vuitton bags, Chanel perfume and Christian Louboutin shoes? The U.S. version of “Vogue” magazine editor Anna Wintour once said: “Fashion can be exposed to more people of course, the better.” Perfume designer Fred Hayman that the civilian population of the luxury “lost prestige of the mark.” And Dana Thomas in this book is different from another point of view, she wrote: “If it is said that over the past 30 years only luxury goods industry has witnessed a change, then that is the blind pursuit of profits. Former private workshop of course, those who considering to make money, but their biggest goal is to create the best possible thing; luxury giants are now no longer cares about what the product itself, they only care about product represents what?? luxury industry changed the way we do dressing the way, and even interpersonal ways, it has become part of the social structure. However, in order to become accessible luxury, it is so special about them was abandoned. ”

Only the elite in luxury until the age of consumption, trade marks have been carefully sewing uniforms in the senior set, and now, brand Logo be directly printed on the goods, or even a logo or pattern. Similarly, once only a matter of sense of smell the perfume and imagination, and now often is based on a pile of sales data and market research reports to deploy, and then rely on star familiar faces to attract customers. In any case, consumers have more care about what represents a luxury, it is the purpose of buying luxury goods is often because such comparisons, conformity, squandered or buy addicted.

Paris and New York is no longer a luxury of the holy sites of Mecca. In Moscow, the new senior Crocus City square foot shopping mall, 69 million square feet, with 180 brand shops, which naturally includes Armani, Pucci, Versace and other big-name luxury. “Today, approximately 40 percent of Japanese have at least one LV products.” Thomas wrote. While in the United States, women have to purchase an annual average of four or more bags, Las Vegas has to gambling, entertainment, side by side for the three most important tourism projects, even those who do not live in the metropolis life are not well-off people can also go to Outlet Village procurement big fashion and accessories designers discounted goods.

With the luxury consumer places diametrically opposite temperament, perhaps Thomas portrayed in the book those luxury birthplace: Paris suburb Asnières-sur-Seine with Louis Vuitton, a senior custom factory, where 220 production workers Hand sewing bag and some special custom commodities; Provence Grasse is the famous city of French perfume, Chanel No.5 perfume used by jasmine and roses on from there; female bra inventor Cadolle fifth-generation great granddaughter Poupie Cadolle family has insisted the form of workshops, her bra High customized price of at least 800 U.S. dollars?

Thomas in these areas have seen a continuation of cultural luxury, she cited appreciate very much his own designer Christian Louboutin shoes as saying: “Luxury is a close with its customers the greatest possibility, do you mind doing things know that they will surely they like. is important that every detail, subtlety, there are services? However, luxury does not always meet the market for consumerism. Its significance lies in the fact that let us learn to appreciate the eyes of those who truly unique quality. “

Chanel’s design director Karl Lagerfeld said a classic saying: “in the fashion world, some things will never fade popular, it is a jeans with a Chanel jacket.” For Many of Miss Coco “fan” is concerned with a Chanel jacket has become a life had to do. These design simplicity collar coat, after half a century after the baptism is still allow passers-by “Wow” top tidal goods, that’s right, if you intend to buy a lifetime can wear a luxury, it is no doubt the classic Chanel jacket.

The selection of the principle of one: the most simple style

As Coco Chanel said, “Always remove, never add”, only the most simple test of time. Think medieval palace in the right whale bone clothing, such burdensome suffering like the clothes are destined to be discarded by the times, an entirely simple clothes, but in all the trend in all complement each other.

Second, the selection principle: work to fine

For a jacket, the fit of the tailoring and clothing design is equally important, one does not fit the clothes, even if it no longer wear your body looks like also to spread the goods. If you have not heard of the “seam coverage” if the trend may keep, Chanel jacket for each of the pieces are set aside each seam can zoom in or out of about a size, for modifications. Some by the light of twill fabrics produced coat, every several centimeter needle on secret sewn together in order to maintain the shape and to ensure a comfortable, even if the body changes clothes still will not be wasted. What is even more amazing is that each of the lower edge of Chanel jacket, are fixed with a metal chain, to ensure that the formation lap, to date, this has become Chanel’s “unique recipe.”

The selection of the principle of three: classical enough fabric

Tweed? Yes, this fabric from the last century 20’s to start using until now, is still the trend of extending the stage elements, the so-called “classic” non-it must go, creating a 100 years to popular jackets, the use of the popular 100-year wrong fabric. Of course, compared with fabrics, Chanel jacket is more attractive is certainly something that people dream of double-C logo.

Australian 3 months more than 30%, the euro more than 20 percent, with the yuan against the euro over the past premium now that will be able to stand up against the 10 to the pound … … sweeping through the world financial crisis had caused a variety of foreign currency exchange rates continue to bottom . When a number of holders of foreign currency for the members of the public wealth and distressed about the time, some people secretly pleased – they are in this financial tsunami surfing the purchase of a happy family.

Who said a crisis, the luxury consumer bear the brunt of a serious recession? Professional purchasing luxury website “white ” But during the past two months and monthly turnover growth of 20 percent, new registered users every day up to 40 people, that is to say every day, 40 “new customers” to virtual store. This two-day Christmas express delivery to the busy round, order the plot too much, white and Niyaz had no choice but to go at the end of the United Kingdom and Italy, “sell goods.” Foreign currency exchange rates plunge Europe and the United States with the domestic price of luxury goods stores than further widening the distance between Shanghai shrewd step Meimei wanted to cross to Europe, bought the only long-standing favorite big bag it. But where is on leave outside the tour will be able to think of it? No wonder more and more people joined the ranks of purchasing abroad.

Start-up purchase of the site was originally white and Niyaz revenues are white-collar workers in Shanghai, one to do IT, do a sale, had set foot in the sale of luxury goods is an absolute coincidence, only to travel abroad, “lost” a lot but do not idle The brand-name belts, wallets to get back up Taobao funds. These original purchase discount merchandise in Europe, so that the small white make a fortune, and let the two boys to see the network of European luxury brands such strong demand. Because of these big names such as LV, Chanel, Gucci prices than is usually the price 30 percent in Europe, together with many friends around and a frequent traveler in Europe, the United States and Australia, so get started sobaek focus on delivering the European luxury brands mainly purchasing services, and set up their own websites.

Social class is a pyramid, can stand on the top are only a small minority. But these people have rights and wealth is the largest, so they are the most fashion-conscious consumers and led the main force, they fashion show sitting in the best position, the popular quarter of the need to respect their tastes … …

Is the general public on Forever Fashion has nothing to do with it? Fortunately, this situation is changing. Fashion industry has been the economy after the tsunami struck, the Institute itself and decide on rack their brains show to the public good, take actions to prove that the threshold of the fashion world is about to collapse noble!
High fashion show for free Views

The past, the brand’s fashion show every quarter, only to contribute to a limited number of VIP customers, as well as professional media, brand new products every quarter, the new trend, it will inform them in advance, the latest fashion from their lead.

Today, Viktor & Rolf’s fashion show in the live webcast, Tod’s establishment of online television, publishing any new products, the spokesman for the latest trends, such as … …

Most of those people who feel aggrieved pyramid should be the loss of privileges. Over the past only to enjoy VIP treatment, as only an invitation in order to watch the first time the fashion show, now turned into fun with the public projects. This is always the play Viktor & Rolf’s new initiatives.

The two from the Netherlands, avant-garde designer’s fashion show has always been full of powerful visual impact, such as to allow the model into a Russian doll to wear several layers of clothes off, or walked back headlamps staggered step Desk and so on, very pleasantly surprised every time people have become fashion fans look forward to. However, in spring and summer 2009 Paris Fashion Week’s list, there is not even familiar names that people can not help but speculate it is because the economic downturn, resulting in cancellation of Viktor & Rolf fashion show? In fact, Diesel group was backed by Viktor & Rolf natural is no shortage of this money, but will be made into a fashion show Vedio, not gorgeous background, star guests, even the model Shalom Harlow only one person, but it’s hard to use but not less than Viktor & Rolf, before any of a show, because it took 2 and a half hours filming, but also the use of a 57 person production team used the magic of digital technology will be 21 Seamless Shalom Harlow, and in the end , “Shalom Harlow” were standing on both sides of T-Taiwan applauded, and then gradually disappear in the digital air show for the entire painting of a perfect ending, making it Vitor & Rolf a new milestone.

However, the significance of this milestone because it is not the use of modern technology and imagination, the most critical thing is, Viktor & Rolf fans around the world they want to share at the same time show event before the specialized production of this special fashion show, and broadcast on its Web site. Apart from outside the show, even on weekdays it is difficult to see the background scenery, with the camera lens can see more than the VIP treatment VIP, no wonder that Viktor & Rolf threatened, and this is “the future fashion show the new direction of development.”

Although now we also can not imagine, in the near future, Chanel, Valentino, such as luxury brand will really give up out of the background and the many magnificent model of interpretation, in the web publishing a quarterly basis the lift, but at least we can see Today, a growing number of brands, such as Martin Margiela, Comme des Garcons, Dior, Maxmara organized various exhibitions, are no longer cold, “Please bring an invitation to enter,” but under the banner of “FREE” label All are welcome to join.

Perhaps this is also blamed for the global economy in the doldrums, in fact, as early as in the past few decades, another a high-customized fashion house at the time of the collapse, represents luxury fashion dreams are gradually collapse, such as Zara, H & M , Topshop, such as the rise of low-priced fashion brand, will be popular to mention faster and faster pace, in the past clothing from T-Taiwan pop to the public, is likely to take 2 to 3 years, and now is almost synchronous. Can only wear the same quarter is or parity, in today’s environment, each person has in mind the number of luxury brands and the attractiveness of gold gradually reduce.

Therefore, the only luxury brand to develop a “People First” project, the so-called exhibition, publishing, is the brand in order to free the way to establish their own unique brand image in order to attract those young consumers who love fashion, so that they now perhaps can not afford to buy the crowd and become the future potential customers, is nothing but an “early pay” business strategy.

Several hundred dollars of brand-name Logo

The past, teachers tailor custom, those who signed on as a Logo or noble status symbol.

Today, Logo is no longer to be admired, to spend several hundred dollars can buy the name of teacher signatures High Street brands.

Not long ago, a grand party in order to Yan Jing-4, noble Queen can please Christain Dior, Coco Chanel these masters ordered to spend several months a set of evening wear, and even under the banner of “fly” went to great pains to repeatedly test equipment until perfect. Unfortunately, this golden age of fashion has become obsolete, will be works of art fashion as fewer and fewer people are treated, senior fashion houses or on the declaration of the closure, or just as the maintenance of high-end brand image of a magic weapon, only used to worship, and commercial relations weakened.

In fact, this trend as early as in the last century 90’s a time when the economic downturn began, it was luxury brand半遮半掩to put the low profile, calling it a “vice-ray”, the name of the design style more young banner, will also be the way prices have become more “inexpensive” to expand the age of consumer groups and walks of life, increase sales, such as D & G, Miu Miu, DKNY and other second-tier brands, including the late See by Chloe, McQ, are to be transported the product. However, despite the price of these second-tier brands than the main line, there is a big slice of cheap, but to say that really low to allow the general public are hi-by-Yan Kai, Marc Jacobs in addition to tens of dollars can buy souvenirs series, Most ordinary people are still so discouraged. The real innovation is Karl Largerfeld for H & M launched a limited series.

The feeling at the beginning of some “Since the price drop” a move now appears, it may be enough to go down in history loading fashion. On the one hand, it is the luxury brands have found a group called the “Crossover” perfectly justifiable reasons to get close to the public, in addition to well-known Y-3 outside, Puma will be Hussein Chalayan, please do the design director, Sergio Rossi with the launch of high – with sports shoes; at the same time for Speedo, Nike and many other brands designed Kawakubo-ling, will be extended tactile adidas and Stella McCartney for LeSportsac, etc., they money at the same time, a sharp rise in popularity more instantaneous; On the other hand, those who look at fashion magazines to see the madness, but could pocket shy, only to buy goods ABC people were fully aroused the enthusiasm, just spent the past several hundred thousand dollars, they will have to buy brand names with the same sense of vanity and sense of satisfaction , although the texture and hand than genuine brand-name products are inferior to many, but a “limited” this aura, it seems that vanity makes up a class.

Therefore, it is also not difficult to explain why the name of Diesel in order to limit the introduction of 390 sold a pair of jeans, four hours in the crazy chaos they declared sold out; Monopoly French boutique Colette store buyers will work with the most popular Gap cooperation, from clothing to accessories from the entire series when it announced the launch of attracting much attention. Another angle, in fact, those who are not widely known, there is no shortage of talented designers, but also to use with the High Street brands opportunity to significantly enhance its visibility, Viktor & Rolf is the most typical beneficiaries.

In fact, if it is cheap brand name plates affixed Logo for their own gold-plated, it would be better described as a luxury brand with the popularity of low-priced brand to the public closer to the way to upgrade their brand popularity, only a just and mutually beneficial behavior !

In 2008 the domestic fashion industry calm, subdued, but nonetheless distinctive taste. Fashion events and the big trend is natural and the Olympic Games, such as the economic crisis on the global event, it is small, tall, said to have too many. The most crucial is that you will find, fashion increasingly permeate all aspects of life, resulting in this year’s “all the people engaged in fashion” trend. Fashion magazine should not be unattainable, the era of universal love has long fashion, we come to the literacy.

Have to say also lap up the domestic fashion people, fashion is not just released the new trend of every quarter so simple, overlooked charity, environmental protection, lifestyle fashion, make people feel total. This is what you really should refer to Donatella Versace, others foreigners in China to contribute to charity – and you figure where to go?

Today, we particularly look at the 2008 side face, how we are all talking about it. These people, some ordinary users, some fashion people Tatsu, some designers … … However, without exception, they are using this simple but brilliant word, to spell out their own fashion events.

Chanel pure hand-made bike: In contrast we are more willing to see a Chanel bike in the street after, rather than a hope that more families with 100,000 yuan-grade sedan, which will be released but smoke, and the plug traffic

Chanel with a nearly 100,000 yuan of pure hand-made bike told us that luxury can also find grand reasons. Because this is not just a luxury, at the same time using the money to buy a car for a bicycle, is also a kind of “sustainable development” the choice of an environmentally-friendly and able to exercise, a marked increase in the height.